Webpages need plain English plus
Does great web copy rely on plain English? Absolutely! And the principles we use to write really effective paper documents work just as well on the web. Plus there are a few extra considerations.
Webpages need:
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a specific structure that takes account of how people read on screen
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search-engine optimised key words and other web-specific writing features
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shorter sentences, paragraphs, and pages than print documents
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great links between sections, pages, and other resources on the web.
What Write can add to your web project
We can create web content that connects with your readers and gives them the information they need, where they need it.
We can use search engine optimisation techniques to get your audience to your website. And we’ll design effective navigation to help readers move from one part of the site to another.
We know some great people who design and build websites, if that is what you need.
To discuss your web writing needs, email consulting@write.co.nz or phone 04 384 6447.
How effective is your web content?
Find out how to quickly improve the way your content connects with your readers. Or have your content assessed for the WriteMark.
Read more about our web assessment services
Discuss your web writing needs - email
consulting@write.co.nz or phone 04 384 6447.
Train your own writers on our Web Lab workshop
