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September 2011 newsletter

Have you decided to enter the Plain English Awards?
Recognising clarity in the financial sector
Working in the world of finance
Workplaces evaluate training — but is it effective?
Financial sector ‘jargon help’ booklet underway
Writing tip: However
Upcoming workshops

 

Have you decided to enter the Plain English Awards?

The fact that you are receiving this newsletter means that you’re interested in clear communication. So don’t hide your light under a bushel! Are you proud of a document or website you’ve worked on in the past year? Do you want to recognise your team’s efforts at making information really clear and user-friendly? Or, on the other hand, is there a dire document or website you’ve encountered outside of your organisation that’s giving you ‘brainstrain’?

 

Celebrate the great, and spotlight the bad. Add your voice to the call for clarity. Enter the 2011 WriteMark New Zealand Plain English Awards.

 

Write is a major Awards sponsor. We welcome the way the Awards raise the profile of plain English — both publicly and within the organisations that enter.

 

Enter at www.plainenglishawards.org.nz before 30 September.

 

Recognising clarity in the financial sector

Could plain English have prevented the world financial crisis? Would anyone have bought a junk mortgage if they’d known they would lose the house?

 

Throughout the financial sector many organisations are turning to plain English to give borrowers, investors, and customers a clear picture of their rights, obligations, and risks.

 

The WriteMark Plain English Awards are recognising this with a Financial Document category.
 
Check out the details of the Financial Document category
 
nd if you’re still getting financial documents that favour complexity, you can always nominate them for the Brainstrain Award.
 

Working in the world of finance

We’ve been working with several organisations in the financial sector recently, helping them transform key documents. How do we approach the task of making the complex simple? Write’s Chief Executive, Lynda Harris, spoke about the way we worked with these organisations at the recent Securities Law Conference.
 
Lynda covered:

  • some of the techniques we use, and what they deliver to the reader
  • the kinds of phrases we re-write, and the words we use, and why we use them
  • why making information simpler doesn’t make the experts redundant.

 

Read our paper, and gain an insight into how you can transform a complex financial-sector document

 

Workplaces evaluate training — but is it effective?

In our June and July 30-second survey, we asked two questions.
1) How does your organisation usually evaluate learning?
2) What happens after you attend a training workshop?

Feedback on the day

The vast majority of participants said their organisation asked for feedback on the day, straight after the training. Far fewer organisations went to the trouble of assessing staff before training to create a benchmark. Interestingly, no organisations did a cost-benefit study to measure the return on their investment.

Measuring return on investment: the highest form of evaluation

Kirkpatrick, who is famous for his four-level model of evaluation, suggested there may be a fifth level: measuring return on investment. It makes business sense to work out whether training has been worthwhile.
 
Call Tim on 04 903 2571 to find out how Write builds return-on-investment evaluation into its training.
 
Take this month's survey: How do you get over writer's block?

 

Financial sector ‘jargon help’ booklet underway

We’re working on a new financial sector 'jargon help' booklet.
 
Email judy@write.co.nz if you’ve got some words or phrases that you’d like to contribute (with or without the plain English equivalent).
 

Writing tip: However

Use the adverb ‘however’ carefully. Careless use of ‘however’ can lead to ambiguity. For example: The forecast was for sunshine, however I took my coat just in case. (incorrect)
 
To correct this sentence, you could:

  • split the sentence in two

The forecast was for sunshine. However, I took my coat just in case.

 

  • use a semicolon instead of the comma

The forecast was for sunshine; however, I took my coat just in case.

 

  • replace ‘however’ with ‘but’ (joining word).

The forecast was for sunshine, but I took my coat just in case.

 

Upcoming Workshops

Business Writing

For anyone who writes business or government documents — from brief emails to long reports

You’ll quickly improve your writing skills and see how to write clear, purposeful documents that get the results you want.

 

Upcoming workshops:
Auckland: Tuesday 6 September, 9am to 4.30pm — $580 + GST
Wellington: Tuesday 4 October, 9am to 4.30pm — $580 + GST
Christchurch: Thursday 22 September, 9am to 4.30pm — $580 + GST

 

Find out more about Business Writing

Speech Writing

Develop speeches with confidence
Let us teach you how to write memorable speeches that are entertaining and informative, whether it's your own speech, or you are writing it for someone else to deliver.

 

Upcoming workshop:
Auckland: Friday 30 September, 9am to 4.30pm — $548 + GST
Wellington: Wednesday 14 December — $580 + GST

 

Find out more about Speech Writing

 

Persuasive Proposals — improving the odds

Workshop + follow-up proposal review
Learn the five key features of a stand-out proposal that connects, persuades, and succeeds.

 

Upcoming workshops:
Auckland: Thursday 29 September, 9am to 4.30pm — $675 + GST
Wellington: Thursday 20 October, 9am to 4.30pm — $675 + GST

 

Find out more about Persuasive Proposals

 

Technical Writing Lab

Your material — two trainers — small group — hands-on
If you have to convey complex information, this workshop has been designed specifically for you — no matter what your specialist area.

 

Upcoming workshops:
Auckland: Tuesday 13 September, 9am to 4.30pm — special introductory fee $625 + GST (will be $775 + GST).
Wellington: Wednesday 2 November, 9am to 4.30pm — $775 + GST.

 

Find out more about Technical Writing Lab

 

Bullet Point Bootcamp

Everything you ever wanted to know about bullet points
In this lunchtime seminar, you will learn:
•    when to use bullet points and when not to
•    how to construct a list that serves the reader
•    how to punctuate a list.
 
Upcoming seminar:
Wellington: 21 September, 12.10pm to 1pm — FREE
 
Email michelle.rumens@write.co.nz to book


 


 


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