Writing tip 19: 'Less' or 'fewer'?
Be careful when you use 'less' and 'fewer'.
'Less' means 'not as much'.
'Fewer' means 'not as many'.
If you'd use 'much', use 'less'; if you'd use 'many', use 'fewer'.
Example
She earns less money because she sells fewer products.
If you can count them, use fewer.
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